Impactful fundraising causes something that’s never been to occur
It is your job as a fundraiser to connect, deeply and authentically, with prospective funders, to share a vivid story with them, and invite them to join you in creating that new reality.
Your key to success is inside you
You are the messenger.
It is your role to help the donor see how their values, their commitments, and their vision for the future align with the mission and impact of your organization.
The good news is that what you need to harness your skills to be an embodied messenger already live within you. Now is the time to cultivate those skills, enliven your message so it is crystal clear, and create the systems and structures that regularly lead to extraordinary gifts.
“I know you’re committed to something, something that really moves you. I want you to be able to express that commitment in a way that will move your donors to act.”
Alex Morrison - Founder, Expert Fundraising
Upcoming Offerings
Find Possibility in Uncertainty
WORKSHOP (free)
July 31st, 2025
12:00 PM - 1:00 PM Pacific Time
Meet the moment and build trust with donors in uncertain times.
Navigating a challenging landscape with funding cuts and an uncertain economic future puts lots of pressure on leaders to keep morale high and keep funding flowing.
Join us for this free workshop where we will prepare you to head into the fall fundraising season empowered and ready to produce powerful results.
From Message to Money
COURSE
Starts September 8th, 2025
8 weeks
Unlock the power of your story and raise more money.
Are you pouring time and energy into donor meetings, only to walk away empty-handed, feeling like you didn’t quite hit the mark?
The key to turning those meetings into real money isn’t just about asking for a donation—it’s about how you show up and tell your story.
Hone your narrative and build the tools you need to connect and build trust and alignment with your donors.
Stay in the loop
Receive regular fundraising insights and strategies, and hear about new workshops and courses as they become available.
“In every possible way, Alex Morrison is a fundraising superstar and an extraordinary trainer. Work with him and your life, your work, and your organization will sing.”
Lynne Twist - Founder, Soul of Money
Meet Alex
Alex has over 20 years of experience working with dozens of nonprofits and social benefit corporations to generate the organizational impact and necessary resources that produce inspiring, innovative outcomes for a just and regenerative world.
Having held all the key Director positions in non-profits, Alex understands a holistic approach to creating impact and raising money. He has personally raised over $100M through thousands of conversations with donors. His clients have gone on to raise over $80M, each within their first two years of working with Alex.
Seeing the power of this approach, Alex delivers courses and workshops that train leaders to succeed in fundraising by telling a compelling narrative and inspiring donors to align with organizations and take decision action with their money.
It is his desire to see more organizations thrive that are working towards an environmentally regenerative, racially just, spiritually fulfilling world.
Serving mission-driven nonprofits
Methodology
Fundraising is about alignment. To make a signficant contribution, a donor needs to find alignment with their head, their heart, and their hara.
Their head is the rational mind, focused on ROI and strategy.
Their heart is where passion and vision reside.
Their hara (their gut) is the place of trust and action.
Each donor needs to feel their alignment to varying degrees with all three of these, and then will make a gift consistent with the depth of that alignment.
To achieve this alignment in a donor, we focus on three areas: The Message, The Messenger, and The Machine.
The Message
Your message is the embodiment of your organization’s goals, strategies, and capacity to deliver on its impact.
It is here that your donor determines if they are aligned with your organization, and how they will choose to make a gift or not.
Craft a narrative that hits the right emotional notes, clearly defines your plan, and speaks directly to what matters to your donors.
The Messenger
Whether your donor gives money to your organization or not is not about you. It is about their alignment with your message.
And you are the messenger. You can either facilitate their clarity of alignment, or make it murkier.
Investigate your limiting beliefs around money, power, self-worth, and more to become an immaculate messenger.
The Machine
There is an art to being the right person in the right place at the right time to help donors discover their alignment with your organization and act on it.
Sustainable, scalable success comes from navigating the art of the interpersonal and standing on the science of fundraising.
Build the systems and structures that allow you to identify, qualify, strategize, and repeatedly manage funding relationships into existence.
“Alex has such an eye for seeing what’s true for where an organization could go in the future and what’s true about where it is now, and, without judgment, brings his wisdom to help build a bridge for those two visions.”
Dr. Julia Mossbridge - Founder, The Institute for Love and Time