Expert Fundraising's latest workshop

From Vision to Voice:

Tell Stories that Raise
More Money

Explore the art and science of crafting a powerful narrative about your organization's mission to unlock new levels of fundraising success in the new year.

Thursday, February 13th, 2025 | 11:00 - 12:30 pm PST

***REGISTER TO RECEIVE THE REPLAY AND TOOLS***

Past clients include

The core of successful fundraising is creating the conditions for your donors to get in touch with their values, their vision, and their commitments for the future.

Then to have them act from the depth of their alignment with your impact.

A powerful narrative is how you take them there.

Join this 90-minute workshop to

  • Gain clarity on how to write a narrative in a compelling way that will secure major gifts

  • Explore your existing narrative through guided visualization

  • Leverage the Outputs - Outcomes - Impact framework so your narrative is both compelling and data-driven

  • Hear from a major funder about what donors and foundations are looking for

  • Leave with practical worksheets that lay out detailed steps for your success

We Know What Inspires Donors to Give

$100M+

Raised by Alex

$80M+

Raised by Alex's Clients

20+

Years in Philanthropy

1000s

Conversations with Donors

Hear From Our Clients

“In every possible way, Alex Morrison is a fundraising superstar and an extraordinary trainer. Work with him and your life, your work, and your organization will sing."

Lynne Twist

Founder, Soul of Money

"My work with Alex led to personal transformation. He shepherded me through an evolution that has impacted all realms of my life which include being a business leader and a fellow human being in my community."

Belinda Tam, MD, PhD

Co-Founder & Co-CEO, People Science

"Alex taught me to expertly articulate my organization’s impact and how to get donors excited about and funding my organization."

Josh White, JD

Founder, Fireside Project

“Alex has such an eye for seeing what’s true for where an organization could go in the future and what’s true about where it is now, and, without judgment, brings his wisdom to help build a bridge for those two visions."

Dr. Julia Mossbridge

Founder, The Institute for Love and Time

“Alex helped me overcome my deep resistances to fundraising, put my own ego aside and develop a strong voice of passion and conviction for the cause behind our organization."

Doug Lerch, LMFT

Founder, Seeds of Awareness

What you'll experience in the workshop

Writing a compelling narrative that inspires donors to give calls on both the art and science of fundraising. The structure you will learn has helped dozens of organizations get to the essence of what they are creating in the world - both the immediate outputs of the work, and the impact this has in moving the world towards their vision. Telling a compelling story that is aligned from the impact you are creating to the income you need to deliver on your goals is at the foundation of how you raise major gifts.

Alex will help you harness a new perspective on how you approach your story, and give you the practical steps to create it. With these tools in hand, we will journey via guided visualization to get in touch with the core essence of what you’re trying to produce - so you can then communicate clearly and compellingly with donors. 

We’ll be joined by two guests: Bennett Nemser, PhD, Chief Program Officer of the Steven & Alexandra Cohen Foundation, and Josh White, Founder and Executive Director of the Fireside Project.

The Steven & Alexandra Cohen Foundation has given over $1.2B to over 3,500 organizations focused on health, children, underserved communities, the arts, and more. You will hear from a funder’s perspective what makes for a compelling story, how to frame your narrative, and tips for engaging your donors.

The Fireside Project has worked closely with Alex over the past several years, raising millions of dollars. Josh will share about his own success as a non-profit leader implementing the approach and practices covered in this workshop.  

You will leave with clear steps you can take to transform your narrative and shift the trajectory of your fundraising future.

Meet The Speakers

Alex Morrison

Founder, Lead Trainer

Expert Fundraising

Alex has over 20 years of experience working with dozens of nonprofits and social benefit corporations to generate the organizational impact and necessary resources that produce inspiring, innovative outcomes for a just and regenerative world.

Alex has held all the key Director positions in non-profits, and understands a holistic approach to creating impact and raising money. He has personally raised over $100M through thousands of conversations with donors. His clients have gone on to raise over $80M, with a spike in their giving in the first two years of working with Alex.

Knowing the power of narrative, Alex created this workshop to support more leaders raising lots more money. It is his desire to see more organizations succeed that are working towards an environmentally regenerative, racially just, spiritually fulfilling world.

Bennett Nemser, PhD

Chief Program Officer

Steven & Alexandra Cohen Foundation

Dr. Nemser has a PhD in Public Health with extensive experience in global health systems in developing countries and related research. Prior to joining the Steven and Alexandra Cohen Foundation, Ben was a Senior Monitoring and Evaluation (M&E) Consultant for UNICEF and the World Health Organization (WHO).

After receiving a Master of Public Health from Columbia University, Ben worked for Columbia University as an Epidemiologist and Data Systems Manager. In addition to his public health experience, Ben has a Master’s in Business Administration and a background in governmental finance and budgeting.

Ben will share with you how to make your narrative appeal to foundations from his years of experience in reading hundreds and hundreds of proposals and determining which ones to recommend for funding.

Josh White

Founder, Executive Director

Fireside Project

Joshua (he/him) is the founder of Fireside Project. He is a lawyer, peer support advocate, and psychedelic researcher who believes in the power of peer support and the role of support lines as foundational components of an equitable mental-health ecosystem.

Prior to founding Fireside Project, Joshua volunteered for many years as a counselor on Safe & Sound’s TALK Line and a psychedelic peer support provider for the Zendo Project.

Before devoting his life to the psychedelic field, Joshua spent more than a decade as a Deputy City Attorney at the San Francisco City Attorney’s Office, where he focused on suing businesses exploiting vulnerable communities, serving as general counsel to City departments, and co-teaching a nationally renowned clinic at Yale Law School.

Josh will share with you what it is like to be a leader using these techniques to raise money and give you first-hand insight into how to be successful.

Leaders, organizations, and their communities can bring forth their values, aligned with their vision for the future, by connecting deeply with donors and together making lasting change.

-Alex Morrison

Register now to watch the replay of this exclusive workshop

SOUL SEARCH

Art of Raising Major Gifts

LOCATION

San Diego, CA, USA

CONTACT US

+1 (619) 825-2299

expertfundraising.org